Ok, all you 20-somethings out here buying anti-aging products to ‘prevent aging,’ this post is for you! You cannot ‘prevent’ aging in skin by using anti-aging topicals. Anti-aging actives are formulated to address issues of aging skin, not prevent them. If you are in your 20s, your skin is not having any of the issues involved in skin aging, so buying expensive topicals is not gonna help. You might as well take the $$ you would have spent on anti-aging products and light it on fire so you can roast marshmallows, at least then you’d get something for your money.

I’m gonna give an example, for illustrative purposes. It is ONE example, not the only example, k? A bunch of you are in your 20s and applying retinol for anti-aging purposes. Retinol thins the skin, kick-starting collagen production. Why do we want collagen production to be stimulated in aging skin? Because as you age, collagen production slows down, leading to sagging skin and wrinkles. Applying retinol is a good way to drive collagen production that otherwise would not be happening, or is happening much less than needed in skin. Here’s the thing: in your 20s, collagen is being produced just fine. There’s no need to stimulate its production, because it’s being produced in appropriate quantities already. Retinol is f**king expensive, so why would you spend money on something you don’t need? You could apply a vat of retinol to your 20-something face, and you will still experience a slowdown in collagen production as you age.

If you really want to prevent aging in your skin while you’re young, use an antioxidant-rich moisturizer, be religious with sunscreen, and don’t smoke. That will do more to keep you looking young than any of the expensive anti-aging topicals on the market. #themoreyouknow

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